Business Software News & Commentary

Are you a webmaster who needs funds to keep your website running?  Or is your website the only way for you to earn income?  Whichever you are, for as long as you are a webmaster or a web publisher and you need cash, affiliate marketing may work well for you.  With affiliate marketing, you may get a lot of cash pouring into your bank account easily.  And if your website is rich in great contents and you want to earn more profit, why not get into the Google Adsense program as well?

Why Affiliate Marketing?
Well, simply because affiliate marketing is the easiest and probably the best way to earn profits online, unless otherwise you are a businessman and would rather sell your own products online than advertise other businessman’s products on your site.  But even online retailers can benefit from affiliate marketing programs, because affiliate marketing actually works for merchants as well as it works for the affiliates.

Affiliate marketing, simply said, is a relationship or agreement made between two websites, with one site being the merchant’s website and the other being the affiliate’s site.  In the relationship, the affiliate agrees to let the merchant advertise his products on the affiliate’s site.  The merchant, on the other hand, would agree to pay the affiliate in whatever method they have agreed into.  This would generally mean easy income for the affiliate, as he would do nothing but place the retailer’s ad on his site.  This would also be very beneficial for the merchant, as getting affiliates to advertise their products would be a lot more affordable than hiring an advertising firm to promote their products.

There are a variety of methods on how the merchant would compensate the affiliate for his services, and for the webmaster, these methods simply translates to the method by which he would earn easy cash.  Among the more common methods of compensation are the pay-per-click method, the pay-per-lead method, and the pay-per-sale method.  The pay-per-click method is the method most preferred by affiliates, for their site’s visitor would only have to visit the advertiser’s site for them to gain money.  The other two methods, on the other hand, are better preferred by merchants, as they would only have to compensate you if your visitor becomes one of their registrants or if the visitor would actually buy their products.

Getting much profit on affiliate marketing programs, however, does not depend so much on the compensation method is it does on the traffic generated by your site.  A website that can attract more visitors would generally have the greater chance of profiting in affiliate marketing programs.

What about Google Adsense?
Google Adsense is actually some sort of an affiliate marketing program.  In Google Adsense, Google act as the intermediary between the affiliates and the merchants.  The merchant, or the advertiser, would simply sign up with Google and provide the latter with text ads pertaining to their products.  These ads, which is actually a link to the advertiser’s website, would then appear on Google searches as well as on the websites owned by the affiliates, or by those webmasters who have signed up with the Google Adsense program.

While one can find a lot of similarities between Google Adsense and other affiliate marketing programs, you can also see a lot of differences.  In Google Adsense, all the webmaster has to do is place a code on his website and Google takes care of the rest.  The ads that Google would place on your site would generally be relevant to the content of your site.  This would be advantageous both for you and for the advertiser, as the visitors of your site would more or less be actually interested with the products being advertised.

The Google Adsense program compensates the affiliate in a pay-per-click basis.  The advertisers would pay Google a certain amount each time their ad on your site is clicked and Google would then forward this amount to you through checks, although only after Google have deducted their share of the amount.  Google Adsense checks are usually delivered monthly.  Also, the Google Adsense program provides webmasters with a tracking tool that allows you to monitor the earnings you actually get from a certain ad.

So, where do all of these lead us to?
Where else but to profits, profits and even more profits!  Affiliate marketing programs and the Google Adsense program simply work, whether you are the merchant or the affiliate.  For the merchant’s side, a lot of money can be saved if advertising effort is concentrated on affiliate marketing rather than on dealing with advertising firms.  For the webmaster, you can easily gain a lot of profits just by doing what you do best, and that is by creating websites.  And if you combine all your profits from both the Google Adsense program and other affiliate marketing programs, it would surely convert to a large amount of cash.

SGA Executive Tracker Pro To Ruin Your Reputation With Email Templates

Ask The Headhunter’s Nick Corcodilos has an axe to grind with The Ladders and (OWCH!) was that blade sharp! Jim Stroud and Karen Mattonen debate how and when to use Email Templates when prospecting passive candidates. The lessons learn might save you from a PR nightmare like the one caused by Nick “The Axe Grinder.” Plus, Jim takes a second to pump up his new book - Resume Forensics.

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SGA Executive Tracker Pro

SGA ExecutiveTracker Pro provides access to THOUSANDS of executive profiles at EACH of the top public and private U.S. companies across all industries, including direct dials, emails, and biographies for the hard-to-find mid-management executives in specific functions such as Human Resources, Finance, Marketing, R&D, I/T, Manufacturing, Accounting, Compliance, Sales, Procurement, Consultants, Purchasing and more.

The ExecutiveTracker database is maintained solely by our own research team through to deliver the highest accuracy on the market. We do not sacrifice quality by using automated web scraping or outsourced data collection.

Get started today. Call 518-843-4611 and Ask for a free demo! No special software or IT help is needed; complete your search anywhere you have an internet connection.


Karen Mattonen CAC, CSP

Karen is an experienced, successful recruiter who operates her own business and is actively involved in many industry organizations and activities. Her recruiting career began with Snelling Corporation. In 1998, after a successful tenure as a recruiter with Snelling, Karen struck out on her own, founding Advanced Career Solutions (ACS). ACS focuses on recruiting for the HVAC Industry. Karen has achieved accreditation as a California Accredited Consultant (CAC) through California Staffing Professionals. She has also gained her Certified Staffing Professional Certificate (CSP) through American Staffing Professionals. (

Karen has a new and future-oriented vision of what recruiting can and should become: a profession we can be proud of for its ethical standing, professional conduct and ability to build great organizations. Her doing-well-by-doing-right philosophy is shaking up the status quo in an industry that needs to be shaken. She does this with conviction, leadership, and a distinctive voice that cries out for change.

Karen was a co-creator of the landmark webinar event – “EEOC Discrimination Debate.” This event featured senior members of the Equal Employment Opportunity Commission (EEOC) and staffing industry experts discussing and debating difficult issues about discrimination in today’s workplace environment. Company executives, hiring managers, recruiters, and human resource professionals from across the United States were invited to participate in the free Webinar and live panel discussion. Karen also served as one of the panelists on the discussion team in the March, 2006 event.

As co-host of the popular podcast “The Recruiters Lounge,”Karen discusses her frank opinions on the recruitment industry with her co-host, Jim Stroud

Jim Stroud

Jim Stroud is a Searchologist with an expertise in the full life-cycle placement of Executive and Technical personnel, Recruitment Research and Competitive Intelligence. He has consulted for such companies as Google, Siemens, MCI and a host of start-up companies. He presently serves Microsoft as a Technical Sourcing Consultant and is a regular contributor to Microsoft’s Technical Careers Blog.

Jim Stroud was nominated (and a top 10 finalist) for a Best Blog Award for his blog – Jim Stroud 2.0, by in 2006 and cited in Bullhorn’s Research Report: Tools of The Trade 2007 as being among the best blogs on the recruiting industry (50,000 staffing and recruiting professionals were surveyed). His podcast series – The Recruiters Lounge recently aired its 50th episode. His comicstrip series – The Recruiting Life has also celebrated its 100th edition and was nominated for Best Ongoing Comic Series and Best Newcomer of 2006 by Gnomz, a community of Comic creators. Jim Stroud also trains recruiters on how to source the internet for passive candidates and has trained recruiting organizations worldwide. His experience in using the internet to find hidden talent spans a decade. Jim Stroud can reached via his website:

Jim Stroud can reached via his LinkedIn profile: Taxi by Brian Buckit and “A German in New York” by Monika Herzig is courtesy of Podsafe Music Network.

  • is a proud member of the
  • There is no bigger idea in enterprise technology than the idea of “cloud computing“. What does it mean? Simply put, the idea is that enterprises will cease to buy hardware, software, and all the headaches that come with them. Instead, companies will rent whatever applications they need and access them over the internet. Software vendors will keep their applications on a pool of shared infrastructure (the cloud), which will automatically allocate resources between applications according to demand. Using a common analogy, we will move from today’s world where companies are buying and building their own electricity generators, to a world where there are power companies distributing electricity over a grid.

    To get a sense for how this might happen, just take a look at the CRM market. Ten years ago, Siebel and other packaged software vendors were among the fastest growing companies in America. Today, they are shrinking as customers migrate en masse to, for example,’s cloud-based approach. One Wall Street analyst I spoke to last week forecast that hosted (i.e., cloud-based) applications will grow their market share from 12% to 21% by 2011, and account for all growth in the market.

    E-discovery is no exception to this mega-trend, and I expect a portion of the e-discovery software business to move to the cloud. How quickly this happens depends on how easy it is for companies to adopt cloud-based e-discovery solutions, which is why Google’s recent moves into e-discovery are so significant.

    Google is by far the largest cloud computing company in the world. Its cloud-based Google Apps suite of applications was only launched in 2007, but is already being used by several hundred thousand businesses and, Google tells me, 2,000 new businesses sign up every day. Today, the customers are mainly small to medium sized businesses (500-5,000 employees). But as its functionality improves, larger companies will increasingly start asking why they should pay for Microsoft Office when cheaper alternatives exist.

    Talking to Bill Kee, a product marketing manager at Google, it’s clear the biggest gap in Google Apps’ functionality was the lack of enterprise features around security, compliance, and e-discovery. That’s why Google acquired Postini, a leader in messaging security. It’s why Google recently launched Message Discovery, a hosted archive that comes bundled into Google Apps Premier Edition. And it’s why Google is collaborating with Clearwell to educate the market on cloud-based e-discovery solutions.

    If you are interested in learning more about e-discovery in the cloud, register for a free webinar which we are hosting with Google on June 3.


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