Business Software News & Commentary

In this post, I will again dive into the work of mental health professional Carl R. Rogers from his essay, “Toward a Theory of Creativity.” I will try to provide you with an adequate understanding of his work via my understanding of the text. If you have read Rogers and wish to comment on his ideas of creativity, be my guest, the conversation is yours.

Social Need and Creative Process

We live in an age where the roles of active-creator and passive-receiver are changing. With various social media sites and free software applications, one can produce movies, which can be uploaded or share beautiful photographs for free with others. There is a social need to create lest we sink into actless consumerism. The reading of books can change our ways of perceiving the world and the active creation of books or essays can also greatly affect us in myriad ways. Us humans seem to find ourselves in our creations, the vortex of creativity arises from us, comes into us and colors our world.

The “creative process” as Rogers defines it can be broken down into two parts. The first is that there must be “an observable product of creation.” That is to say, the musician, instead of rehearsing the song only in the confines of the body’s interior, brings it out through the fingers or through the voice. The designer fashions a table or a draft of the table on paper. “Creativity” enters the picture when we examine the tools and the product of the imagination as it exists in reality in accord with other actual creations that exist in the world. That is, we recognize the once-occurrence of the piece of art or of the live speaker’s speech as novel, as something authentic, as something coming from the true part of one’s self and not from a false space.

Actualization and Inner Conditions

Human, the incomplete animal, tends toward actualization. The painter leaving the painting half-finished may be haunted by the forgotten project that could have been. The musician sets a goal of completing an album or of crafting a stellar live show. In doing this, the person moves into the realm of the creative, of actualizing an imagined work and breathing life into it, animating it. Moreover, there seems to be a tendency for us to want to perform to our potential. To be caught in a job that you don’t like may mean quitting the job or it may mean to more fully utilize your potential on the job. In either way, the lagging feeling that you are not doing in accord with your potential may usher in and pester the imagination, sometimes fruitfully and other times not. However, where there is “open-ness” to the situation and to and with others, the results of one’s creative endeavors may flourish with felicity.

The inner conditions, which promote creativity include “extensionality,” “an inner locus of evaluation” and “the ability to play.” Extensionality is Rogers’ term for this “open-ness” to reality. It is to be fluid, to bend and sway with one’s life situations and learn from them. The internal locus of evaluation is the recognition that only one can truly judge oneself and one’s own performance. That is, for example, after performing a concert, the musician needs to be able to fairly examine the performance and try to come to see it an a balanced way. Moreover, there should be the ability to play with the materials at hand, to brainstorm to create without evaulation, to let what wants to emerge, come out and develop under your guiding hand.

The Creative Act

But, what about the creative act? What happens in the play known as “the creative act?” Think about your favorite musician and what that musician seeks to create, what that musician seeks to construct. Maybe, if you are like me, you find yourself listening to Austrian experimental guitar music. What exactly did this experimental guitarist/composer wish to bring to life? Whatever it is, perhaps you can sense the essence of the piece, the images that stir in your mind, the blurry outlines becoming crisp, the image becoming clearer and clearer upon closer listening.

When we listen to that musician, we become aware that we have entered that musician’s world, that the “I” of that musician is communicating with our very own “I.” Similarly, what makes a certain film stick with us. What gives a marvelous film, its marvelous qualities. Whose vision is the film? When we watch a David Lynch film, even if we don’t know that it is a David Lynch film, we can tell by the way the characters interact, by the music, by the atmosphere…We can sense the “I” of Lynch himself through the fantasy world of cinema.

Factors for Considering Constructive Creativity

In closing, for Rogers there are roughly four factors that foster constructive creativity. The first, “individual as unconditional worth,” sees the individual as a once-occurrent event, an ever-changing worlding moment. The second factor wishes to alleviate any forms of external evaluation. That is, the school teacher would have to stop comparing grades for grades only work to block the creative process of the student by pitting student against student, student against parent, student against teacher or student versus self. The third factor is empathic understanding of the other, an acceptance of the other as he or she is, which promotes a willingness to share and to express. The fourth and final factor would be allowing the other person complete symbolic expression. In this way, the person may write a poem about a specific traumatizing situation instead of reacting violently toward a real flesh-and-blood other. Or, the writer may write about a powerful experience, that is, expressing it through a symbolic medium. This is freeing.

Thank you very much for reading. Have a creative and productive day.

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Earnings season is winding down and most of the big players have already reported their results, but there are still a few very notable companies, especially in the retail group that will report in the coming week. I wanted to take a look day by day at some earnings reports you should keep an eye on.

Monday May Soup (NYSE:CPB) CPB is expected to report 44 cents per share.

  • DryShips (Nasdaq:DRYS) What a roller coaster ride this stock has been on. The stock is back on the upswing of late, becoming a huge momentum player again. Expectations are high and investors are looking for $4.40 a share.
  • Excel Maritime Carriers (NYSE:EXM) This is a smaller competitor of DRYS which has also done well of late, but not to the extent of DryShips. Analysts expect $1.79 from EXM.
  • Lowe's Companies (NYSE:LOW) Sure Lowe's has been hit hard by the housing market's tumble, but it has done well relative to many others in the business. Investors will be listening closely to future guidance.
  • Tuesday May Devices (NYSE:ADI) One of the very last tech companies to report this quarter, ADI shares have been on a tear of late, gaining 27% in the last three months.

  • Hewlett Packard (NYSE:HPQ) This is the biggest tech name yet to report, and the company has already upped the estimates for the quarter to 85 cents per share. Future guidance will be very important to the overall market.
  • Medtronic (NYSE:MDT) This medical technology and supplies powerhouse has lost some of its luster in the past few years and investors are waiting for positive catalysts. The company is expected to bring in 73 cents per share.
  • Intuit (Nasdaq:INTU) This software giant is expected to report $1.33 per share Tuesday after the bell.
  • Saks Inc. (NYSE:SKS) Saks has recently seen same store sales jump higher, but it has done so at the expense of margins. How will this one play out?
  • Target (NYSE:TGT) This retail behemoth is expected to report 71 cents per share Tuesday morning.
  • Wednesday May Wholesale Club (NYSE:BJ) Along with Costco, BJ's Wholesale has done very well in the past year. Investors hope to continue to hear an upbeat tone from this company.

  • The Limited (NYSE:LTD) Limited Brands has been struggling mightily of late, and a real turnaround plan is going to be expected very soon. Investors are looking for 7 cents per share.
  • Network Appliances (Nasdaq:NTAP) Several of NTAP's rivals have posted good numbers, so the expectations are up for this one. The street expects 36 cents per share.
  • Salesforce.com (NYSE:CRM) This company has been on a roll of late. The street expects 7 cents per share.
  • Thursday May (NYSE:ARO) This is a retail company that has been making all the right bets on fashion trends. Despite the economic problems, ARO is trading right near its all time high. Expectations are for 23 cents.

  • Dick's Sporting Goods (NYSE:DKS) This sporting-goods retailer has been a consistent grower in the past few years. The street is looking for 18 cents.
  • Gamestop (NYSE:GME) The growth levels have been outstanding at GME of late, now investors want to know if it can continue. Analysts estimate that GME will report 35 cents per share.
  • The Gap (NYSE:GPS) Where ARO is a story of a retail company making all the right moves, GPS is the story of a company making the wrong moves. The supposed turnaround plan hasn't been setting in. Guidance is the key here.
  • Keep and eye on these reports for clues as to how the economy is doing. Given the worries about consumer spending, all these retail names reporting will be watched very closely. Have a great week!

     

    by Kirt Christensen

    You may think of your shopping cart software as just a nice convenience for your customers, so that they can buy several items at once, choose between shipping methods, or add gift wrap. But if you use it right, the best ecommerce software will actually help you as much or more than your customer by encouraging them to buy more. So, are you asking now \”How can I use my shopping cart to beef up my online sales?\” Read on.

    One important thing to remember is that your shopping cart software is a way for you and your customer to communicate. You can actually use this software to encourage your shoppers to buy more. You can learn about your customer through your shopping cart software. This will help you suggest items to your customers that fit their needs.

    For example, showing similar or related items on the shopping cart web page is one way you can increase your sales. If someone is ordering an electronic toy, offer them batteries to go with it. If they want a cookbook on West Indies cuisine, show them other cookbooks from similar styles of cooking. If you choose the right items to suggest, there’s a good chance you’ll get an impulse buy.

    If you still do not know how you can increase online sales, here is another suggestion. Offer discounts or special deals on your website. If a customer wants a pair of shoes, offer a sale, like buy 2 get 1 free. This will automatically double your sales. Make sure you remind them of this sale before they check out, they will most likely think of going back and adding two more pairs of shoes. This is just one special that will help increase sales online, offering discounts is a great way to help your online business.

    You should also store information from the shopping cart for later use. By tracking your customers’ purchases, you can offer them specific products and deals the next time they come to your store. Recommendations that target their past buying patterns may encourage them to buy items that they didn’t even know you had.

    Not every software package can help you do these things. The last answer to \”How can I use my shopping cart to beef up my online sales?\” is to find the best ecommerce software for building a profile of your customer, both during a particular visit and over the long term. Look over the options each package provides for tracking and providing dynamic information based on customer activity.

    Another feature to look for when buying ecommerce software is how user friendly it is. It may take some time to get these operations running on the website. Some software offers help for a fee or free of charge. If it doesn’t you can always hire someone professional to help you. Make sure you know what features you want added to your website before asking for assistance.

    Finally, make sure you know the connection between your products and your customers. There are some techniques that may not work for particular items. If you have a website selling expensive products, you may not be able to get customers to impulse buy. They may add an item to their cart, review it, and then delete it. Make sure you know the connection between the customer and the product, this will help you choose which way to use the shopping cart software to the best of your ability, and may help you increase your profits dramatically.

    About the Author:

    Wanna learn more about ecommerce shopping cart software or online ecommerce shopping cart software? Click now to make your sales skyrocket with the world’s smartest ecommerce shopping cart software. Get a 30-day test-drive for a measly $3.95!



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