CRM And Sales Management Through Microsoft Outlook

My Top 3

CRM, sales and marketing are all part of what small businesses have to do to keep getting new customers and keeping the customers they already have. Many of these services include ACT!, Outlook Business Contact Manager, Goldmine and Maximizer. NetBooks is offering an integrated blend of CRM, marketing, accounting and more.

Another service, offered as an add-on software to Microsoft Outlook is Prophet, made by Avidian,

James Wong, Avidian’s CEO answers some questions to help you decide if Prophet is for you.

What are the benefits to using a tool connected to Outlook (like Avidian’s Prophet) when hosted CRM solutions are available?

Salesforce.com has accomplished a marketing feat, crafting the argument that CRM is about a hosted versus an on-premise solution. However, the real discussion should be about whether or not CRM is implemented successfully. True CRM success starts with adoption. Will your people use the desired CRM application or will they abandon it shortly after implementation? If they discard the application, it really doesn’t matter where the software is located. As a result, the real key to a CRM victory is providing the application in an easily digestible format without a significant learning curve. This is what Avidian provides to the market.